Tips on how to Do Instagram Influencer Marketing - AllValue
Are you aware that Instagram can be one of the most important digital marketing tools? To put things into perspective, 71% of businesses in the United States utilize Instagram for marketing, and for a good reason too, Instagram carries the highest engagement rate (3.21%) of the top social platforms.
In a perfect world, every business that uses Instagram as a marketing tool will achieve success but, this often is not the case. And for this reason, we have collated tips on how to do Instagram influencer marketing.
Why Choose Instagram Influencer Marketing?
The advertising and marketing world is no longer limited to the four sides of a billboard but has found homes within sponsored posts and engagement rates.
Brand advertising can now be seen through the eyes of social media influencers and the communities they control, so Instagram influencer marketing is a content marketing strategy in which brands partner with an influencer through Instagram to promote the brand's products or services.
That aside, let us look at what the numbers say. The average person spends approximately 145 minutes on social media every day, and of those 145 minutes, 53 minutes are spent on Instagram — a platform with 600 million daily users.
This statistic proves that more people visit Instagram and spend a considerable amount of time on the platform. Of the daily users, 81% have stated that they use Instagram for product research, which means that more brands get discovered by an audience who is already poised to make a purchase.
Instagram influencer marketing is beneficial above other social media platforms because of its visual nature. eCommerce brands that have visually appealing product designs can benefit the most from exposure on Instagram. The essence of influencer marketing is building brand awareness and increasing product sales, off a pre-existing audience base similar to existing customers.
When wondering how to do Instagram influencer marketing, ensure that the audience of the influencer is a mirror image of your customers. That’s being said, when a business uses Instagram for influencer marketing, the brand is introduced to a wider audience who intends on making a purchase.
Cases Standing for Successful Instagram Influencer Marketing
You can sum up the success of an influencer marketing campaign in many ways, all of which can be summarized in a sentence: meeting brand goals. If a brand uses influencer marketing, it should be with an ultimate goal in mind. This goal can be brand awareness, product sales, increase in newsletter subscriptions, or email lists.
Examples of successful Instagram influencer campaigns are:
ASOS and Micro-influencers (#asseenonme): ASOS partnered with 29 diverse influencers to promote the products offered on their site. This influencer marketing strategy worked because it featured relatable influencers that people could trust.
Many followers, in turn, visited ASOS and purchased products based on the style guides as seen on the influencers.
McDonald's and Travis Scott (#CactusJack): while we often try to stay away from quoting celebrities as influencers, the effect of Cactus Jack was wide. McDonald partnered with rapper Travis Scott to promote the rapper's favorite meal for a month.
During this month-long partnership, Scott released a McDonald-related line under his clothing label. The McDonald's meal sold out continually during the month.
A Sure Recipe for Successful Instagram Influencer Marketing
As a brand, you can spend millions of dollars on Instagram influencer marketing, but there is also an affordable way on how to do Instagram influencer marketing. Affordable influencer marketing boils down to the strategies employed.
If you choose to use a big celebrity to promote products, your advertising budget comes in at $1.2 million per post based on the pre-established popularity. Micro and Macro influencers can cost as little as $50 per post or as much as over $10000 per post. The key to affordable influencer marketing lies in splitting the funds across many micro-influencers who possess the audience you require.
Brands can always execute their Instagram influencer campaign successfully by:
- Match brand with an influencer
Before selecting an influencer to work with, an internal question brands should ask is: will this influencer work for my brand? To create an authentic relationship with the influencer and their audience, you should select an influencer that aligns with your niche and the products your brand sells.
- Design campaign
The human mind is stimulated by visual triggers, and thus the design campaign for influencer marketing should be aesthetically appealing. Influencers draw in followers by the creative and relatable content posted on their pages. As a brand, the marketing campaign should not differ from the aesthetic tones the influencer, and your mirror customer base has become accustomed to.
- Track and optimize
The point of tracking influencer marketing is to gauge which influencers are meeting the aforementioned goals and which ones are falling short.
Tracking the influencers allows brands to choose which influencers should remain on the payroll and which ones to let go of. Brands can monitor the performance of Instagram influencers through various software tools that provide info on engagement rates on posts and promo codes given to influencers.
As an entrepreneur, there are many components in business management that you have to stay ahead of. The digital age has taken marketing and advertisement to another level by including marketing strategies formerly unheard.
The process of being an owner, marketer, promoter, and administration of a business can take its toll. Brands like AllValue, were created for this reason.
AllValue is an eCommerce software tool created to organize the seamless progress of your eCommerce store. AllValue handles features such as website creation, product acquisition, email list creation, and influencer marketing.
AllValue can match you with an influencer that represents the values your brand holds. The results guarantee lies in the free 15-day sign-up offered to a new user. Visit AllValue website for more information.
AllValue, providing the tools you need to succeed.