Can a business thrive without competition? If your business lacks competition in the marketplace, your brand might be in more trouble than you know. The word 'competition' has been colored negatively that most entrepreneurs hope for a less competitive field. Still, in actuality, the market competition encourages creativity and drives innovation.

 

Saturated industries, like the t-shirt industry, require that businesses take on a unique marketing strategy. A saturated industry makes businesses market innovatively and creatively with content marketing. A creative content marketing example is J. Peterman, where they create stories around each clothing rather than a simple description. Irrespective of how unique one's product is, your marketing strategy must be powerful enough to make consumers focus on your brand, purchase products, and ultimately develop brand loyalty.

 

Content Marketing Features

There are many ways in which an eCommerce brand can view content marketing, but all of these viewpoints need to have the following features.

 

1. Content Marketing Can Occur On Multiple Media Platforms

If your product is in a saturated market, it can be hard to gain customers. But it is not all doom and gloom; brands can use content marketing to distinguish themselves from the competition; therefore, they have to find creative ways to navigate its intricacies.

 

Let it be clear that creative content marketing transcends simple blog posts or IG posts. It is about creating content that is innovative and engaging. Content marketing in different media forms and on various platforms also encourages creativity. A content marketing example on multiple platforms is Coca-Cola's approach to marketing, where the company utilizes all media platforms and types to spread the word about their products and promotions.

2. Content Marketing Provides Meaningful Information for The Target Audience

Of what use is content that isn’t valuable? For content marketing to be successful, it has to provide useful information that the targeted audience cannot get by talking to a random employee. A creative content marketing example would be email marketing that alerts consumers of an impending discount sale.

 

3. Content Marketing is Required to Produce a Measurable Profit

How measurable your content marketing is, depends on how specific the content is. It is not enough to have brand awareness as a goal for your content marketing. The profit from content marketing can be from direct or indirect revenue. Direct revenue can come as; advertising, events, or premium content, and indirect revenue comes from product and services sales.

Successful Content Marketing Tips

Haven understood the feature of content marketing; the likely proceeding actionable step for eCommerce brands would be how to make their content marketing campaign successful in order to reap the rewards that come with it. Well, we can suggest the following ways:

 

1. Evoking the Emotional Resonance for The Audience

Once an emotional connection is made with your audience, it becomes easier to steer them towards a predetermined action. Emotions create a bond between you and the reader, however short and, this bond develops a level of trust that makes the audience open to suggestions, however subtle. A good content marketing example is Apple. Apple uses a desire to become a part of a lifestyle movement to draw in customers.

2. Cooperating with a Popular IP

This is also known as IP targeting. IP targeting is a digital marketing strategy when an IP address is used for customer personalization. Customers are sourced based on their specific internet network and, adverts (in this case, content links) are sent based on that IP.

 

It increases website traffic and community personalization. A content marketing example of this is a regional bank partnering with Accudata to increase online account creation.

3. Connecting Products with Leisure Lifestyle

Connecting products with lifestyle in your content marketing is a strategic way to boost interest in the content, as consumer interest will increase content reach and engagements.

 

4. Interacting with Other Brands

Brand collaboration is an effective way to engage the audience in content marketing. Interacting with other brands provides access to a larger audience that will likely patronize your brand. The key to a successful content marketing collaboration is by partnering with a brand that has a product that compliments yours.

AllValue Fulfills Content Marketing Aims

As an eCommerce brand, you probably know all these tips we have touched on. But the issue lies in how to implement them. How do you get started? What tool do you use? and how do you ensure that what you are doing actually works? AllValue has got you covered! And AllValue does so in the following ways:

 

1. Creating Demands

Content marketing is about identifying and creating demand. A good content marketing example of how to create demand is the Apple iPhone. Before its existence, no one knew or felt like they needed an iPhone. Now iPhone sells out before they hit stores. AllValue creates demand by supplying all the necessary tools to develop quality content that are relevant at all stages of the consumer purchase journey.

2. Leaving Contact Information for Potential Clients

Of what use is it if you deliver a perfect sales pitch that has every one of your investors in awe if there is no way to contact you. Content marketing reels in customers (present and potential), but at the end of the content should be a call to action that encourages customers to engage further.

 

This call to action can be a landing page, a link to your business website, or a direct store link. AllValue features include contact information CTA, an email subscription sign-up page, etc., for customers to engage your product or services further.

 

3. Gathering a Fan Community

Brand loyalty is one of the aims of content marketing. Customers interact with content to receive knowledge from experts in the field and thus develop a trusting relationship with your brand.

 

Content marketing goes beyond profits and losses and includes customers as part of the brand family. AllValue utilizes various social media platforms in content creation. The content AllValue creates centers around evoking emotion and building a community.

Conclusion

AllValue might be a one-stop-shop for all things eCommerce, but rather than an overwhelming system, AllValue creates an ecosystem where each need is handled delicately and with care. Content marketing at AllValue is a part of its social commerce feature, where the SaaS utilizes multiple content channels to support and increase marketing conversions.

 

AllValue is an eCommerce software tool aimed at creating successful eCommerce businesses. Visit AllValue and begin a 15-day free trial with a content marketing tool that provides guaranteed results.