How Does TikTok Live Stream Benefit eCommerce Merchants?

The eCommerce industry before COVID-19 had many organizations thinking that they had hit the height of digital marketing. The common narrative was that GenZ predominates the eCommerce audience, but that has changed over time.

The pandemic restructured the eCommerce industry by creating a global audience who turn to the internet for their purchases. eCommerce is no longer limited to a retail process as social media is now a new normal as an eCommerce platform. Social media apps like Instagram now offer a shopping option, while TikTok live stream is setting plans to benefit eCommerce merchants.

 Brands now recognize the need for direct-to-consumer (D2C) businesses to build relationships with a growing customer base, but how does TikTok live stream, which has become a new trend, deeply impact eCommerce merchants?  

The Double Eleven Festival and Live-streaming

The Double Eleven festival is perhaps the world’s biggest shopping event, now eclipsing with the Black Friday sales. It is a festival held in China that organizes sales for singles. The way couples have Valentine’s day is the way singles have the Double Eleven festival.

Annually, the Double Eleven festival generates a high sales value. In 2020, the shopping festival reached over $78 billion in sales, which is more than three times the sales gotten in the US black Friday weekend. While the high population of China has some effect on the sales revenue, the interactive sales techniques of a live stream and a strong logistics network play significant roles in the shopping festival.

Many brands that participate in the double eleven shopping festival utilize social media to maximize their sales, including a live stream feature reminiscent of QVC and HSN shopping channels. The buzz around live stream eCommerce is so high in China that an online shopping room can have 100 million visitors in it. Raidy Boer Fashion garment company raked in $3.1 million in sales volume on live stream eCommerce alone. Nowadays, sales generated from live stream eCommerce account for a high percentage of the double eleven shopping festival sales.

The TikTok live stream will strongly benefit eCommerce merchants as it builds customer trust. Customers can view the items on the live stream and have a strong feel of the items they are purchasing. The TikTok live stream makes buying online straightforward and entertaining making it an enticing option for buyers and sellers alike.

TikTok Live Stream

TikTok, an app that has already taken the social media world by storm, is adding to its ranks with its live stream feature. Users that have a healthy following of more than 1,000 followers have the option to use the TikTok live stream. While TikTok allows people of 13-years and above on the application, you need to be over 16 years of age to use the TikTok live stream feature. Users over 18-years can also receive virtual gifts on their live stream and can now convert these virtual gifts into cash.

The TikTok live stream operates similarly to the Instagram live feature, as users can stream their content live to their followers. Once you meet all the criteria for the live stream feature, the remaining steps are easy. To use the TikTok live stream：

• Log in to your account on TikTok
• Click the “plus”feature located at the bottom center of the screen
• Click the “live” button next to the “record” option
• Name your live streamand begin streaming content to your followers

The TikTok live stream now becomes a gold mine, as the application opens eCommerce merchants up to 800 million active users who spend an average of 52 minutes daily on the social media app.

Benefits of TikTok Live Stream to eCommerce

The general trend of live stream continues to take social media by storm, and eCommerce merchants are jumping on the trend for the following benefits of social commerce.

1. Low Cost

The TikTok live stream is a cost-effective way to grow your audience as it provides the opportunity to give people an inside look at the brand. Since TikTok is a free social media application, eCommerce businesses using the live stream feature have a cheap way to market their products.

2. Precise Locating

In using TikTok to promote your eCommerce brand, the live stream feature ensures that your marketing targets people who have interests similar to your brand. Rather than uploading a video and hoping that your target audience will see it, TikTok live stream algorithm guarantees that only those who will likely purchase your product will see the live stream.

3. Reaching Your Customers

Customers want to feel that they are interacting with someone every time they make a purchase and not just a pre-programmed machine. The TikTok live stream feature will build customer relationships as they can interact with actual people while making online shopping entertaining.

4. Visualized Data

TikTok live stream will provide real-time data and feedback on the progress of your products and marketing tools. Consumer reactions to a product are seen in real-time, allowing eCommerce businesses a realistic visualization of what consumers like and don’t like about their products and services.

Conclusion

It seems that we are just scratching the surface regarding the potentials of the eCommerce industry, as other relevant applications continue to spring forth. The partnership between social media and eCommerce is one that every eCommerce business owner should hop on to enjoy increased sales revenue and customers.

eCommerce merchants utilizing TikTok live streams seem like a beautiful synergy that will open up eCommerce businesses to a wider audience and remove the opaqueness behind eCommerce.  

For businesses unsure of how to cash in on this TikTok live stream train, AllValue can show you how. We are a hub for all things eCommerce, especially those that involve eCommerce and social media fusion. Also, we provide effective eCommerce software tools to advance your business’s marketing efforts and expose you to a wider audience on social media, bringing you more potential customers and helping you set up your brand.